Stop planning.
Start building
something real.
A structured, self-paced programme for first-time founders.
10 Gates. Real mentors. No jargon. Built on MIT's Disciplined Entrepreneurship framework.
Explore all our gates
Explore all our gates
Learn, Engage and Apply.
01
LEARN
Work through 10 Gates
Each Gate takes 2–4 hours and teaches one core startup skill — from validating your idea to launching your first product. Self-paced, structured, and built on MIT's Disciplined Entrepreneurship framework.
02
A thorough and flexible learning journey where you master real startup skills — not theory — and earn proof of what you can do.
ENGAGE
Build as you go
Don't just consume — engage. Every Key includes peer discussion prompts, real founder podcast clips, and knowledge checks that force you to apply the concept to your own thinking. This is where ideas become instincts.
03
APPLY
Earn digital badges
Every Key ends with a portfolio activity — a real artefact you build for your own venture. By the time you complete all 10 Gates, you have a founder portfolio that proves what you can do to investors, co-founders, and employers.
Start with Gate 0
Go as far as you need.
Every plan unlocks real value — start with Gate 0 and decide when you're ready.
Watch our podcasts
Watch our podcasts
10 Gates.
One clear path.
Bust the 10 biggest entrepreneurship myths, understand the difference between SMEs and IDEs, install five mental models, and record your first 60-second founder introduction.
This Gate will help you map the full customer lifecycle, translate needs into product specs, quantify your value proposition, and chart a competitive advantage that's genuinely defensible in your market.
This gate will help you practically identify your key assumptions, test them cheaply, design a lean MVP, then build and deliver it to real users and learn from what they actually do.
Build your brand identity, design and test a real marketing plan, craft a sales process that closes first customers, and gather the data that proves product-market fit.
Turn passion into a validated idea. Learn structured brainstorming, how to filter good ideas from bad, build a founding team, and craft your company's Raison d'être.
Understand who actually makes the buying decision, map every step from lead to purchase, and build a repeatable sales process that converts prospects into paying customers.
This Gate will help you move beyond your beachhead. Identify and size your follow-on markets, prioritise the highest-value expansion paths, and build a Now–Next–Later product roadmap for sustainable growth.
Time to go live. Finalise your legal structure, build your hiring plan, audit your readiness with the 100 Essentials Checklist, and execute a launch that signals: we're ready.
Identify exactly who will buy from you. Segment your market, conduct primary research, find your beachhead, build your end-user persona, and size your real opportunity
Design your business model, set a value-based pricing framework, calculate your cost of customer acquisition, and estimate lifetime value to build a financially viable venture.
Build your startup financial model, design a pitch deck that tells a compelling story, and execute a milestone-based fundraising strategy across grants, equity, and investor pipelines.
100 questions from 10 Gates. Diagnose exactly what's built, what's missing & what needs urgent work. Personalised report to guide you before launch.
What founders say
Real words from real founders.
★★★★★
"You had me at Gate 0. This programme has transformed the way I think about entrepreneurship."
Alexandra B — Cambridge, UK
★★★★★
"Way more practical than any business course I could have joined. Actual tools, not just theory."
Betsy B — Hong Kong
★★★★★
"The Gates roadmap is excellent — but what really made it was the community and support."
Serena W — London, UK
Choose Your Path:
Start with Gate 0, then unlock more Gates whenever you’re ready
Explorer
£19
Gate 0 forever
Start your journey with a full introduction to entrepreneurship.
Starter
£49
Single Gate · Valid 1 year
Any single Gate. Perfect for first-time users who want to try one module before committing.
Complete Journey
£399
All Gates · Gates 0–10
The full programme. Every Gate, every lesson, the complete path from idea to launch.
Founder Pro
£599
Everything + AI Tools
All Gates plus the Startup Validator, AI Co-Founder (Jetpack), bonus content, and priority support.
From the
Entreprenerds blog.
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